Trademarks tell the world that what you make or what you sell comes uniquely from you. You want to stand out. You want customers to remember you and you want to keep copycats at bay. Strong trademarks do all these things.
Once you have selected your new business name, product name, logo or slogan, it is critical that you have a comprehensive trademark search performed. The purpose of the comprehensive trademark search is to determine whether your name, logo or slogan is in fact available for you to use and register as a trademark for your business.